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BMW Group reports drop in U.S. sales for March

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BMW Group reported across-the-board decreases in its brand sales in the United States for April.

The three brands — BMW, Mini and BMW Motorrad — combined for a 7.4% drop in sales over April 2015, and the brand reported a 9.4% drop in year-to-date sales. For the month, the group sold 24,951 vehicles compared with the 26,952 sold in April 2015.

The company reported bright spots in the BMW 2 Series, which saw a 76.4% increase in sales; the X1, which increased by 63.3%; and the Upstate-produced X6, which increased by 16.5%.

Ludwig Willisch, president and CEO of BMW of North America, said the month has always been “volatile” and the model changeovers in the X models attribute to the downturn of sales.

“The numbers for the BMW 2 Series and the BMW X1 show the very strong following our smaller vehicles continue achieving, and I expect our high-demand X models to show gains as availability improves in months ahead,” Willisch said in a statement.

BMW Group sales, BMW and Mini brands combined, were 29,747 for April 2016, down 8.3% from the 32,428 sold in April 2015. Mini brand sales dropped the most, 12.4%, as the company reported 4,796 vehicles sold, compared with 5,476 sold in April 2015. In the first four months of the year, Mini sales are down 14.3% compared with the same time a year ago.

Sales of BMW motorcycles dropped 26.3% over the same time a year ago and have been off 8.2% through the first four months of the year.

BMW Group U.S. sales April 2016

 

BMW brand

BMW passenger cars

BMW light trucks

Mini brand

Total group

BMW Motorrad

April 2016

24,951

17,786

7,165

4,796

29,747

1,244

April 2015

26,952

19,014

7,938

5,476

32,428

1,689

Year to date 2016

95,564

65,028

30,536

15,635

111,199

4,420

Year to date 2015

105,444

76,865

28,579

18,253

123,697

4,787

SOURCE: BMW Group

Reach Matthew Clark at 864-235-5677, ext. 107, or @matthewclark76 on Twitter.

Previous coverage:

Reach Matthew Clark at 864-720-1222.

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