The fourth-annual Midlands Gives’ online giving challenge will be headquartered at the South Carolina State Museum when it launches its annual 24-hour event on May 2.
The Central Carolina Community Foundation, which hosts the event, also announced that it has chosen a new web-based donations platform, CiviCore. Last year, Midlands Gives raised more than $1.6 million for nonprofits, despite technical problems encountered by its former online fundraising platform.
This year, 335 nonprofits are participating in the event and corporate incentive prizes will total close to $100,000 for nonprofit.
“For the past two years, Midlands Gives has ranked No. 7 among 90-plus ‘giving days’ across the country for the number of individual gifts given,” said JoAnn Turnquist, president and CEO of Central Carolina Community Foundation. “Midlands Gives provides everyone with the opportunity to make a tremendous difference in our community and demonstrates that everyone, no matter how large or small their gift, can be a philanthropist.”
Prizes are awarded to nonprofits through challenge matching funds and giver-generated milestones. Some incentives are Power Hours, during which a small-budget nonprofit and a large-budget nonprofit with the highest number of unique donors during that hour will receive an additional $1,000 prize.
To drive giving, SCE&G will award $1,000 each to 30 randomly drawn nonprofits for a total of $30,000 if $1.5 million is raised by 5 p.m. Additionally, Aflac is motivating nonprofits to engage their boards by awarding $500 to 60 nonprofits with 100% board participation, totaling $30,000 as well. Other major corporate donors include Nephron Pharmaceuticals, BlueCross BlueShield of South Carolina, BB&T and First Citizens Bank.
Organziers said the CiviCore online platform for Midlands Gives is designed to manage a high volume of website visitors and create a seamless user experience similar to online shopping, complete with recommendations and an advanced shopping cart interface. Search through nonprofits based on category, interest or keywords and see more detailed descriptions with photos and even videos.
CiviCore has helped organizations raise more than $200 million for more than 10,000 nonprofits since its creation in 2000, the foundation said in a press release.