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Jill Smith + Associates Counseling Celebrates the Grand Opening of its Expanded Downtown Columbia Office

CRBR Biz Wire //July 25, 2023//

Jill Smith + Associates Counseling Celebrates the Grand Opening of its Expanded Downtown Columbia Office

CRBR Biz Wire //July 25, 2023//

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Jill Smith speaks at ribbon cutting ceremony

COLUMBIA, S.C. – Jill Smith + Associates Counseling — the premier counseling practice in the greater Columbia, S.C. region — proudly announces the official grand opening of its new and expanded office located at 1777 Bull Street in downtown Columbia. The momentous occasion was commemorated with a ribbon-cutting ceremony and community celebration.

“We are thrilled to have another booming small business in our community,” said Mayor Daniel Rickenmann. “Jill Smith + Associates’ commitment to providing exceptional counseling services has not only transformed individual lives but has also strengthened the social fabric of our community.”

The 4,600 sq. ft. historic building, nestled between the BullStreet District and Main Street District, was meticulously renovated to combine modern functionality with the preservation of its historical charm. With an increased number of counseling offices and additional parking, the new office space will accommodate a growing team of certified counselors while maintaining the high standard of patient care JSA is known for.

“This building is a dream come true. To have such a comfortable and gracious place for our staff to come to every day and to welcome our clients is just indescribable,” said Jill Smith, CEO and found of Jill Smith + Associates Counseling. “I am filled with deep appreciation for the warmth and support we have received from this incredible community over the past 20 years to get us here.”

The counseling group’s first location opened in Lexington, South Carolina in 2003. Since then, they have served over 7,000 clients throughout the greater Columbia S.C. region.

“Our community deserves access to top-notch counseling services. It is heartening to witness the expansion of a brand that is dedicated to fostering emotional health,” said Gavin Smith, Town of Lexington councilman. “Seeing a small business that originated in
Lexington grow the way Jill Smith + Associates has fills me with pride for our region and the strength of our local business community.”

Ribbon is cut on Jill Smith + Associates new office space

Smith partnered with several businesses in the area to transform the new Bull Street location into something truly breathtaking.

“Our vision was to create a space where clients feel cared for and pampered. We want to elevate the counseling experience,” said Smith. “With a light and airy yet comfortable aesthetic, we were intentional in letting the therapy and self-care experience begins as soon as they enter the door.”

Smith worked with Architrave to update the interiors while keeping historical integrity, like the original molding details on the walls. Indigo Design + Construction managed renovations by adding more rooms for counselors. Brookegreen Landscaping beautifully transformed the front greenery that grabs the attention of anyone driving down Bull Street. Ellen Taylor Designs and Avanti Interiors brought to life the modern aesthetic and tranquil vibe.

The space includes an upstairs specially designated for family and children counseling. These rooms are a safe space for both children and parents, with more capacity for activities. Every door to counseling rooms includes a frosted center with a transparent outline that allows for privacy, yet the feeling of not being enclosed. Details like this were executed to elevate the JSA counseling experience.

JSA Celebrates 20 Years of Serving the Midlands
The grand opening ceremony also marks an important milestone for JSA, as the counseling practice celebrates its 20th anniversary. With lifelong learning and collaboration at the heart of JSA’s culture, the office has grown to 16 team members with over 70 years of combined experience.

The counseling practice looks forward to continuing its mission of providing compassionate and effective psychotherapy, strengthening lives, and supporting the mental health and well-being of individuals, couples, children, adolescents, and families throughout the region.

Jill Smith + Associates Counseling is accepting new patients — learn more or schedule an appointment via phone at 803-814-5559 or online at

About Jill Smith + Associates Counseling
Founded in 2003, Jill Smith + Associates Counseling is the premier counseling practice in the greater Columbia, S.C. region with offices in Lexington and downtown Columbia. The woman-owned talk therapy group has served more than 7,000 clients over the past two decades, providing care for adults, couples, children, adolescents and families in all areas of need, including play therapy, EMDR for trauma recovery and couples therapy Jill Smith + Associates uses emotionally focused therapy (EFT) — an attachment-based approach that tracks emotions rather than facts — amongst other approaches to deliver psychotherapy excellence that transforms the lives of clients.
Learn more at

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