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Former EDENS executives launch Asana Partners

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Staff Report
Published Sept. 9, 2015

Asana Partners, a real estate investment company that will acquire, own, and operate retail properties across the United States, has been launched by industry veterans Terry Brown, Jason Tompkins, and Sam Judd.

In announcing the company’s formation, officials cited the team's “deep operational and investment background in retail real estate, including more than $15 billion in transaction activity over the last 15 years,” according to a press release

terry brown jason tompkins sam - judd
Brown. Tompkins. Judd.
Brown and Tompkins previously served as executive officers at Columbia-based EDENS, a $6 billion national retail real estate investment trust. Judd, a veteran of Sears Holdings, previously held the position of Vice President-Real Estate.

"Success in this industry requires expertise in both retail real estate operations and capital allocation," said Brown, chairman and CEO of Asana. "As a retail-focused real estate investment company, Asana Partners will build on our track-record of delivering strong results across economic cycles and evolving consumer preferences."

Asana will leverage a fully integrated operations-based approach to drive long-term value from retail properties in fast-growing markets, the company said.

"Our disciplined approach to operations, investments, and capital markets is grounded in industry knowledge and financial acumen," said Tompkins, president and COO. "We view this integrated operating and investment platform as a unique and compelling approach to investment in retail real estate."

Brown, Tompkins and Judd collectively have more than 60 years of industry experience, including more than a decade working together as executives at EDENS, an operator, owner, and redevelopers of open-air retail centers.

Brown served as EDENS’ chairman and CEO, and Tompkins was CFO.

Judd is the Asana Partners’ Chief Investment Officer.

The company’s office is located in the historic DuPre Building at 807 Gervais St., which is the headquarters of the commercial real estate firm NAI Avant.

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