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Blaze Fast-Fire'd Pizza to open 1st S.C. location in Harbison area

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Staff Report
Published Sept. 11, 2015

Blaze Fast-Fire'd Pizza, a California-based restaurant chain that claims to be “casually hip,” plans to open its first South Carolina location in a Harbison Boulevard area retail center.

blaze pizza
Blaze Pizza will open its first location in South Carolina at 275 Park Terrace Drive, in the Harbison retail area. (Photo/Provided)
The fast-casual restaurant will occupy 2,500 square feet of space at 275 Park Terrace Drive. A November launch is planned. The restaurant will offer custom-built artisanal pizzas, freshly made salads, blood orange lemonade and S'more pies.

The restaurant will feature an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own. The pizzas are baked in an open-flame oven, “fast-fire'd and ready to eat in just 180 seconds,” the company said.

Blaze Pizza also offers gluten-free dough and vegan cheese, and a selection of wine and craft beer.

"At Blaze, we're all about creating an engaging dining experience where guests can enjoy artisanal pizza that's both fast and affordable," said Jim Mizes, president & COO of Blaze Pizza. "The authenticity of our food, plus a service culture that genuinely focuses on the happiness of our guests and crew, have been key to our popularity and expansion."

The first Blaze Pizza restaurant opened on Aug. 6, 2012, in Irvine, Calif. The company currently operates 82 restaurants in 20 states and the District of Columbia, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas and Washington D.C.

Founded by Elise and Rick Wetzel, who’s co-founder of Wetzel's Pretzels, the concept is backed by investors including NBA star LeBron James, journalist and author Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis.

Blaze Pizza grew system-wide sales to $70.3 million in the third year of operation, an increase of 350% over system-wide sales of $15.6 million in year two.

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