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BMW Group saw brand sales up 2% in August

Automotive
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By Matthew Clark
mclark@scbiznews.com
Published Sept. 2, 2015

Sales of the BMW X3 and X4 automobiles, manufactured in Greer, saw a marked increase in August, according to the company.

Overall BMW brand vehicle sales went up 2% and set a new August record of 27,755. The company reported that, year to date, brand sales are 223,348, up 5.9% from the same period last year.

Overall BMW brand vehicle sales went up 2% and set a new August record of 27,755. The company reported that, year to date, brand sales are 223,348, up 5.9% from the same period last year. (File photo)

Overall BMW brand vehicle sales went up 2% and set a new August record of 27,755. The company reported that, year to date, brand sales are 223,348, up 5.9% from the same period last year. (File photo)

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BMW X3 sales increased 5.1% to 2,127 vehicles, while sales of the X4 increased 31.3% to 453.

“Even without Labor Day weekend as part of the month, the solid August results for both BMW and Mini continue to prove the strength of consumer demand and underscore the momentum BMW Group has shown throughout this year,” said Ludwig Willisch, president and CEO, BMW of North America.

Group sales, BMW and Mini brands combined, reached 32,864, a 2% increase from a year ago. For the year, group sales are at 263,908, a 7.3% increases from the same time last year.

Sales of the Mini brand also increased year to date, with August 2015 sales at 5,109, an increase of 2.1% over last year. Preowned Mini sales saw a 3.5% increase over August 2014 and are up 25.6% over the year.

BMW Certified preowned vehicles did experience a drop in sales during August. The company reported sales of 10,027 which was a 7.1% decrease from August 2014. Over-the-year sales are still up 16.5%.

“BMW Pre-Owned sales continue to be challenged by low availability with 15,763 vehicles sold in August 2015, an 18.4% decrease from August 2014,” the company reported. “The total BMW Pre-Owned cars sold for the first eight months were 124,151 a 7.4% decrease from the same period in 2014.”

In July, the company reported the South Carolina-built X5 model had an increase of 124% in sales over the year. The X3 model increased 49.5% to 2,340 vehicles sold in July.

The company also announced a continued expansion of the BMW plant located in Greer. BMW Board of Management Chairman Harald Kruger told investors the S.C. facility will have the capacity to produce more than 450,000 by the end of 2016, making it the largest plant in the BMW global production network.

“With the launch of the all new BMW 7 Series getting underway and the new BMW X1 also on the horizon, I’m expecting a strong finish in the remaining four months of 2015,” Willisch said.

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