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X3 sales drive September increase for BMW Group

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By Matthew Clark
mclark@scbiznews.com
Published Oct. 2, 2015

A 67.8% increase in the sales of BMW’s Greer-produced X3 model contributed to a 4% increase in sales across the board for the BMW Group in September. The increase set a September sales record for the company, it reported.

The company said it sold 3,033 of the X3 model, but the biggest increase in BMW Group sales came with the 5 series, which sold 4,059 vehicles in September compared with 1,407 in the prior-year period. The BMW 3 series had sales increase by 10.5% to 9.145 vehicles.

A 67.8% increase in sales of BMW’s Greer-produced X3 model translated into a 4% increase in sales across the board for BMW Group in September. (Photo provided)

A 67.8% increase in sales of BMW’s Greer-produced X3 model translated into a 4% increase in sales across the board for BMW Group in September. (Photo provided)

“Going into the all-important fourth quarter, the all-new BMW 7 Series and X1 go on sale this month, and our expanded production capacity here in the U.S. means greater availability of the very popular BMW Sports Activity Vehicles, especially the X3 and the X5,” said Ludwig Willisch, president and CEO of BMW of North America.

BMW Group combined sales totaled 31,022 in September. The number includes BMW and Mini brands and was a 4.1% increase over the 29,806 vehicles sold in September 2014. Year to date, the group reported total sales of 294,930, an increase of 6.9% from the same time last year.

Specifically, the Mini brand had a 4.6% increase in September sales for 4,414 units for the month. Mini USA sales are up 14.8% from the same time last year as the company reported 44,974 vehicles sold thus far in 2015.

BMW Motorrad reported its best September in history as 1,149 motorcycles were sold for the month; that’s a 25.7% increase over the same time last year.

The BMW light truck division was the only unit that experienced a decline in sales for the month. According to the company, sales dropped 3.6% from September 2014; however, total sales were still 10.3% over last year.

BMW’s monthly and year-to-date sales:

September 2015
sales

Year-over-year change

Year to date
sales

Year-over-year change

BMW brand

26,608

+4.0%

249,956

+5.6%

BMW passenger cars

20,242

+6.6%

179,075

+3.9%

BMW light trucks

6,366

-3.6%

70,881

+10.3%

Mini brand

4,414

+4.6%

44,974

+14.8%

Total

31,022

+4.1%

294,930

+6.9%

SOURCE: BMW Group

Reach Matthew Clark at 864-235-5677, ext. 107 or @matthewclark76 on Twitter

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