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BMW Group sets September global sales record

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By Matthew Clark
mclark@scbiznews.com
Published Oct. 12, 2015

BMW Group set a September record for worldwide sales with a 7.8% increase over the same time last year, the company reported.

According to figures released by BMW Group, total worldwide group sales of BMW, Mini and Rolls-Royce brands for the month of September totaled 215,413. The group saw year-to-date sales of 1,644,810, or a 7.5% year-over-year increase. In Europe, group sales increased 10.3% for the first double-digit growth in the first nine months.

BMW Group delivered 3,361 of its i3 models worldwide during the month of September. The group experienced its strongest global September in history and has increased sales 7.5% year to date. (Photo provided by BMW Group)BMW Group delivered 3,361 of its i3 models worldwide during the month of September. The group experienced its strongest global September in history and has increased sales 7.5% year to date. (Photo provided by BMW Group)

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The Greer-made X models continued to rise. The X3 sales were 13,808, or a 13.8% increase over the same time last year. Sales of the X6 more than doubled with 4,002 vehicles delivered, a 127.1% increase.

Ina Robertson — a member of the BMW A.G. Board of Management, Sales and Marketing — said in a statement, “We are seeing strong momentum in many European markets, while sales in much of Asia and the NAFTA region are also moving positively.”

Robertson said the new 7 Series and X1 coming off the line in the fourth quarter along with the completion of expanded production at its Greer facility “means we can get closer to reaching the very high demand for our larger BMW X vehicles …”

BMW brand sales grew 7.7% in September with 180,475 vehicles delivered. The Mini brand experienced 8.6% growth with 34,600 units delivered to customers in the month, while Rolls-Royce Motor Cars was the only part of the group to suffer a three-quarter setback with only 2,604 units delivered. The company cited a downturn in the luxury market, particularly in China as a reason for the sales reduction.

The company’s Motorrad division posted 11% growth in sales for the month, as 11,088 units were sold in September. Over the first three quarters of the year, Motorrad sales are up 12.2% over the same period last year.

Regionally, BMW Group saw its largest increase in Europe. In Great Britain, the company’s fourth largest market, sales increased 13.8% over the first three quarters of the year. Deliveries in France were up 19.6% along with an 18% increase of vehicle sales in Spain and 25.7% increase in Portugal, all over the first three quarters.

In North America, BMW and Mini combined to sell 360,700 over the first three quarters, an increase of 7% over the same time last year. In the United States, sales were up 6.9% over the same period, while sales were up 11.8% in Canada and up 18.7% in Mexico.

The company reported an increase in sales of 4.3% in its Asia market, with mainland China garnering 342,683 vehicles, or a 2% increase. South Korea sales increased 19.8% in the first three quarters and, deliveries in Japan were up 9.8% year to date.

BMW Group sales at a glance

Brand

BMW Group

BMW

Mini

Rolls-Royce

BMW Motorrad

Sept. 2015

215,413

180,475

34,600

338

11,088

Year-over-year change

+7.8%

+7.7%

+8.6%

-1.7%

+11%

First 9 months

1,644,810

1,395,780

246,426

2,604

112,411

Year-over-year change

+7.5%

+5.8%

+18.7

-8.9%

+12.2%

Source: BMW Group

Reach Matthew Clark at 864-235-5677, ext. 107, or @matthewclark76 on Twitter.

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