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BMW Group sales in U.S. off for January

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By Matthew Clark
Published Feb. 9, 2016

BMW Group officials said strong storms and colder weather were partially to blame for a dip in group sales in the United States in January.

The company reported a total 18,082 vehicles were sold for the month, a 4.7% drop from the 18,981 sold in January 2015.

“In spite of the obstacles, the new BMW X1 showed extraordinary growth, and our 7 Series and X3 set the momentum we expect to continue in the year ahead,” said Ludwig Willisch, BMW of North America president and CEO, in a statement.

The newer X1 model, produced at the company’s plant in Greer, had an increase of 274% over January 2015 while the X3, also produced in Greer, saw a sales increase of 49.3% over this time last year. The new BMW 7 Series produced at the company’s Dingofling plant in Germany had a 33% increase in sales over January 2015.

Combined group sales of BMW and Mini had sales of 21,320, a 4% decrease from a year ago, when 22,209 vehicles were sold. Mini USA did report sales of 3,238, or 0.3% more than the 3,228 sold a year ago.

The BMW Group reported sales of 8,212 of its certified preowned, down 6.1% from the same time last year and total preowned, including those not certified, was 13,743, or 5.6% down from January 2015. Mini Next, certified preowned, sales were up 0.7% to a January record of 855, and total Mini preowned sales were 1,853, an increase of 1.9% over the same time last year.

BMW Motorrad sales were down by 31.9% as the company reported 450 units sold in January 2016 compared with 661 sold in January 2015.

BMW of North America sales for January

BMW brand
BMW passenger cars
BMW light trucks
Mini brand
BMW Motorcycles

Jan. 2016

Jan. 2015

Percent change

SOURCE: BMW of North America

Reach Matthew Clark at 8694-235-5677, ext. 107, or @matthewclark76 on Twitter.

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