SC Biz News


Subscribe to Our Digital Newsletters

BMW Group shows lower U.S. sales

  • Share

BMW Group reported a 10.7% drop in monthly sales in the United States for February compared with the same month a year ago.

The company said BMW sold 22,498 vehicles in February, but sold 25,201 a year ago. Year to date, the BMW Group said brand sales are down 8.2% over the first two months of the year with sales of 40,580 vehicles.

Previous coverage:

Despite the overall drop, sales of the Upstate-produced X3 model increased by 19.5% in February, while the X1 increased by 60.2% and the BMW 2 Series saw an increase of 107.5%.

Ludwig Willisch, president and CEO of BMW of North America, remained positive in a statement issued by the company.

“February showed again the accelerating pace of BMW sports activity vehicles is clearly more than a trend with our X models accounting for 45% of sales this past month,” Willisch said. “With spring only three weeks away and the travel season on the horizon, the growing success of the 7 Series and the 2 Series also makes us confident there’s more to come.”

For both the BMW and Mini brands combined, February sales dropped by 12.4% to 25,337 vehicles. During the same period last year, the company reported group sales of 28,921. Combined sales of BMW and Mini were down 8.7% from February 2015 with 46,657 vehicles sold.

Mini brand sales dropped off by 23.7% in February with 2,839 vehicles sold in the U.S. The same time a year ago, BMW Group reported U.S. Mini sales of 3,720. In the first two months of the year, Mini sales in the U.S. are 6,077, down 12.5% from the same period a year ago.

Motorcycle sales in the U.S. were also down for BMW as 795 motorcycles were sold during February. That is a 3.4% decrease from the 823 sold in February 2015.

BMW certified and noncertified preowned sales were down 3.7% from the first two months of 2015 while total Mini preowned sales were 4,084, or 11.9% higher than the same period a year ago.

New BMW Group vehicle sales in the U.S.



BMW brand

BMW passenger cars

BMW light trucks

Mini brand

Group total







Year-over-year change






Year to date






Year-over-year change






Source: BMW of North America.

Reach Matthew Clark at 864-235-5677, ext. 107, or @matthewclark76 on Twitter.

Reach Matthew Clark at 864-720-1222.

  • Share
Write a Comment