BMW Group reported across-the-board decreases in its brand sales in the United States for April.
The three brands — BMW, Mini and BMW Motorrad — combined for a 7.4% drop in sales over April 2015, and the brand reported a 9.4% drop in year-to-date sales. For the month, the group sold 24,951 vehicles compared with the 26,952 sold in April 2015.
The company reported bright spots in the BMW 2 Series, which saw a 76.4% increase in sales; the X1, which increased by 63.3%; and the Upstate-produced X6, which increased by 16.5%.
Ludwig Willisch, president and CEO of BMW of North America, said the month has always been “volatile” and the model changeovers in the X models attribute to the downturn of sales.
“The numbers for the BMW 2 Series and the BMW X1 show the very strong following our smaller vehicles continue achieving, and I expect our high-demand X models to show gains as availability improves in months ahead,” Willisch said in a statement.
BMW Group sales, BMW and Mini brands combined, were 29,747 for April 2016, down 8.3% from the 32,428 sold in April 2015. Mini brand sales dropped the most, 12.4%, as the company reported 4,796 vehicles sold, compared with 5,476 sold in April 2015. In the first four months of the year, Mini sales are down 14.3% compared with the same time a year ago.
Sales of BMW motorcycles dropped 26.3% over the same time a year ago and have been off 8.2% through the first four months of the year.
BMW Group U.S. sales April 2016
BMW passenger cars
BMW light trucks
Year to date 2016
Year to date 2015
SOURCE: BMW Group
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