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SAFE giving fans a choice for the Big Game

Banking & Finance
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SAFE Federal Credit Union is giving the public a chance to choose which commercial they will air locally during Sunday’s Super Bowl.

A production crew shoots one of the TV ads SAFE Credit Union is considering to air locally during Sunday's Super Bowl telecast. (Photo/Provided)The Sumter-based group will run a 30-second spot on the FOX affiliate WACH (Ch. 57). The Sumter-based credit union has put together three separate spots, and is giving fans a chance to vote for their favorite. The three ads feature SAFE employees and members and depict the heart of the credit union.

“As the most watched sporting event of the year, this is the optimum time to showcase what SAFE is all about,” said Toby Hayes, vice president of marketing for SAFE. “Each of these commercials highlights our community and our commitment to it. Airing one during the biggest football game of the year gives us exposure on a grand scale.”

The Columbia market is the 78th largest television market according to Nielsen, with an audience of over 400,000 television homes. It is also SAFE’s largest market encompassing nearly 90% of its membership base.

Hayes wrote the three spots being considered to run during the game, then worked with BYM Agency of Overland Park, Kan., which produced them. All of the ads will be used at other times throughout 2017 as part of SAFE’s brand awareness campaign.

You can watch the ads and vote online, voting ends Friday.

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