The bank, with six Columbia locations, saw its overall customer satisfaction score increase 20 points from last year to 819, the study said. The study ranked 22 banks in four regions in categories including products, account management, fees, locations and credit services.
The South region covers 17 states from Delaware to Texas.
“Small business owners in our communities have always been a priority for TD Bank,” said Jay DesMarteau, head of commercial specialty segments for TD Bank, in a news release. “This year, we invested further in those communities by hiring 70 small business specialists to complement our successful store and relationship manager networks, and we introduced processes to make it easier for customers to access the products and services they need.
“These enhancements resonated with customers, driving both satisfaction and account growth throughout the South.”
TD Bank placed highest among its peers in facilities, products and channel activities and scored highest in the account manager category. The bank previously ranked No. 1 in the study in the Northeast in 2013 and 2015.
The study surveyed more than 8,300 small business owners or financial decision makers who use business banking services.
“TD Bank is on its way to becoming the best-known small business bank on the East Coast, and we appreciate the feedback provided by small business owners through the J.D. Power study and in our own interactions,” said Chris Giamo, head of TD Bank’s commercial bank division. “We strive to continue to become the small business bank of choice by putting our customers first.”