Rebranding complete for Cayce, West Columbia chamber

Listen to this article

The Greater Cayce West Columbia Chamber & Visitor’s Center has been rebranded as the Greater CWC Chamber & Visitor Program.

The three-month rebranding process was steered by a committee made up of appointed businesses leaders from Cayce and West Columbia. MPA Strategies CEO Ashley Hunter managed the project, while Black Barn Brand Designs’ Joe Long served as graphic designer.

“It speaks volumes that there was no need to look outside of our own Chamber members to procure all of the collateral items for the complete rebrand and to provide an array of new member services that focused both on keeping the cost of doing business low for Chamber businesses and bringing new visitors to the area,” Hunter said in a news release.

The new look was presented to the chamber at a Jan. 26 meeting.     

“We are excited to announce the culmination of the rebranding initiative,” said Tim James, Greater CWC president and CEO. “This three-month process has been led by partners who possess a passion to promote the unique spirit of our wonderful community. We know this re-fresh will positively affect our tourism and business programs.”

Rebrand committee members were: Kathy Whetzel of Whetzel Automotive, Anastasia Manos of Zesto, Ashley Lambert of Steel Hands Brewing, Allison Brumfield of Lexington School District Four, Michael Mayo of Palmetto Outdoor, Chris Kueny of Sub Station II and Phil Blair of WECO Bottle and Biergarten.