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Tracie Broom

People in the News
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"Our region is becoming an even more delightful place to live thanks to the work of so many progressive, forwardthinking people who understand that it’s possible to advance economically while supporting the arts, education, environmental conservation and equality for all. I am proud to collaborate with so many of these people, and it’s especially exciting to be doing so in my hometown."

— Tracie Broom





City of birth: Columbia

Education: B.A., dance choreography, performance and pedagogy, Wesleyan University, Middletown, Conn.; Dana Grant Study, Harvard Summer Dance Center, Harvard University, Cambridge, Mass.

Your job: Co-founding partner at Flock and Rally: Events + Communications for a Brave New South

The best thing about my job: I love that my job as a PR and marketing professional is to tell the stories of other people who are doing excellent work to make our community a more connected, vibrant place. Our mission at Flock and Rally is to rally our community around great ideas, and our clients enable us to do that on a multitude of fronts. So many of our PR and marketing clients are working to improve quality of life in the Midlands, from Central Carolina Community Foundation and their Connected Communities grants; to Motor Supply and their commitment to supporting local, sustainable farmers; as well as our own Crafty Feast event in December, which has become the largest indie craft fair in the Midlands.

Community involvement: Marketing chair and executive committee member on the Governor’s School for the Arts Foundation board; board co-chair at Slow Food Columbia

Advice to other women: BlueCross BlueShield of South Carolina has a really terrific campaign right now called “Live Fearless.” I have to say I think it’s great business advice. Every time my business partner Debi and I reach a growth point with our PR and marketing firm, which is always scary for me, we assess the pros and cons, and if the pros win, we leap. It’s worked every time thus far.

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