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Flock and Rally Announces the Hiring of Three Team Members

CRBR Biz Wire //January 4, 2023//

Flock and Rally Announces the Hiring of Three Team Members

CRBR Biz Wire //January 4, 2023//

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Columbia, S.C. – Flock and Rally, a full-service, communications and marketing agency based in Columbia, South Carolina, is pleased to announce the hiring of Julia Flowers as director of accounts, Matt Peters as integrated media buyer and Aaliyah Jones as communications strategist.

“We are excited to welcome three incredibly talented professionals to our team,” says Merritt McNeely, chief executive officer of Flock and Rally. “As we head into 2023, I am looking forward to seeing our growing team produce excellent work and helping elevate our clients.”

Julia Flowers, Director of Accounts

Julia Flowers is a marketing and strategic communications professional who oversees all operations related to project management and internal processes. As the director of accounts, Flowers uses her strengths of strategic problem-solving and operational structuring to drive the success of each client and the Flock and Rally team.

Flowers works with designated client accounts to achieve results through tailored integrated communications and marketing plans. Her project-based mindset grants her the ability to systematically coordinate plans while creatively developing impactful content.

Flowers graduated magna cum laude from the University of South Carolina in 2017, and pursued a two-year commitment with Teach for America immediately following graduation. She returned to South Carolina in 2019 to work in marketing and real estate development before joining Flock and Rally team in 2022.


Matt Peters, Integrated Media Buyer

Matt Peters is an advertising and marketing professional with an affinity for research and analytics. Using these skills, he is able to analyze consumer trends, place effective advertisements and accurately report on campaign success. His focus is on creating the framework for advertisements to thrive, so he can help connect people to things they love.

Peters supports Flock and Rally’s work with clients, including Able SC, The COMET, Still Hopes, the South Carolina State Fair and more.

Prior to joining Flock and Rally, Peters worked as a technical marketing specialist for Wisconsin Freeze Dried where he helped scale their e-commerce operations, assisted in new brand development and created custom marketing solutions for their company. While attending West Virginia University, Peters found his passion for marketing through his love for problem solving and statistics. He joined the Mon Hills Record Label as an artist marketing manager, and through that, held a position as a social media specialist in his university’s engineering college.


Aaliyah Jones, Communications Strategist

Aaliyah Jones is a public relations and strategic communications professional from Greenville, South Carolina with a knack for storytelling. Using her diverse set of skills, Jones excels in content creation, brand development and crisis communication.

Prior to joining Flock and Rally, Jones worked at the PGA TOUR First Tee Foundation in Jacksonville, Fla., where she performed external and corporate communications services for 150 chapters within the network and numerous partners.

Jones graduated from Wofford College with an undergraduate degree in humanities and the University of Arkansas at Little Rock with a master’s degree in mass communications.


Flock and Rally’s Services and Experience

Flock and Rally serves a diverse set of clients, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology, and its campaigns reach target audiences statewide, throughout the Southeast and in markets across the United States.

Flock and Rally incorporates current best practices in an array of service areas, integrating research, strategy, traditional advertising and PR with new media and digital marketing, social media and more to help clients select tactics that will reach their target audiences with empathy and style — while offering the best value and performance.

The firm has earned more than 70 awards, including Best in Show awards from both the SCPRSA and the IABC/SC, a Shining Star Award from the Southeast Tourism Society, and a Gold ADDY.

Flock and Rally’s full list of staff can be found here:

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at