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Flock and Rally earns multiple marketing and communications industry awards

CRBR Biz Wire //April 19, 2024//

Flock and Rally earns multiple marketing and communications industry awards

CRBR Biz Wire //April 19, 2024//

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COLUMBIA, S.C. — Flock and Rally, the women-owned and led integrated communications and marketing agency based in Columbia, South Carolina, recently earned multiple marketing and communications industry awards from the American Advertising Federation (AAF Midlands) and the International Association of Business Communicators’ South Carolina chapter (IABC/SC).

“We are honored to be recognized by AAF Midlands and IABC/SC for doing what we love – creating highly-tailored campaigns and creative assets that inform and inspire meaningful action,” says Merritt McNeely, chief executive officer at Flock and Rally. “We are grateful for the trust our clients place in us, and we are dedicated to delivering excellent work that resonates with their audiences, drives engagement and creates lasting impressions.”

At the 2024 ADDY Awards, Flock and Rally was honored with the Best of Print Award and a Gold ADDY in sales and marketing as well as a Silver ADDY in film, video and sound for its collaborative work with Soda City Films. The agency also received four 2023 Palmetto Awards presented by IABC/SC in the following categories: media relations, special and experiential events, marketing advertising and brand communication, and creative design. Details about each award-winning entry are noted below.

AAF Midlands 2024 ADDY Awards

• Peak Drift Brewing “CANpaign”
Best of Print Award
Gold ADDY in Sales and Marketing

Flock and Rally created four custom can designs for Peak Drift Brewing Company’s 2023 CANpaign. One design was for a fall seasonal release, while the other three designs were created for partnerships with the Rosewood Crawfish Festival, Therapy Place’s Miracles in Motion 5K Walk, Run & Roll, and Coosaw Farms in Fairfax, South Carolina. The fully recyclable cans were printed using Peak Drift’s sustainable digital can printing program, Peak Press.

• Riverbanks Zoo & Garden’s “Wild Lights” campaign
Silver ADDY in Film, Video and Sound

After 35 years, Riverbanks Zoo & Garden replaced its long-running Lights Before Christmas with Wild Lights, a new event featuring nearly 60 handcrafted, nature-inspired lanterns. Flock and Rally collaborated with Soda City Films to create a 30-second TV spot to introduce the immersive experience. Since there was no existing video footage, animation was used to emphasize the larger-the-life lanterns and highlight the event’s family-friendly atmosphere and Riverbank’s commitment to conservation.

IABC/SC 2023 Palmetto Awards

• Riverbanks Zoo & Garden’s Aquarium and Reptile Conservation Center Grand Opening
Award of Excellence in Media Relations

Flock and Rally partnered with Riverbanks Zoo & Garden for the opening of the Darnall W. and Susan F. Boyd Aquarium & Reptile Conservation Center (ARCC). The campaign focused heavily on media relations to build awareness of the ARCC grand opening, emphasizing Riverbanks’ commitment to education and conservation.

• Peak Drift Brewing Product Launch + Ribbon Cutting
Award of Excellence in Special and Experiential Events

Flock and Rally was tasked by Peak Drift Brewing Company to organize and execute a ribbon-cutting ceremony to celebrate the opening of its production facility and product launch in the Columbia market. Flock and Rally worked diligently to identify and invite key stakeholders, local officials, industry leaders and media to the event—successfully promoting the Peak Drift brand and the launch of its beverages in the Midlands.

• St. Pat’s in Five Points Festival Marketing Campaign
Award of Excellence in Marketing, Advertising and Brand Communication

The organizers of St. Pat’s in Five Points hired Flock and Rally to build awareness among key target audiences, boost attendance and revenue, and revamp its branding. Flock and Rally’s comprehensive campaign included the development of brand messaging and visuals; an integrated marketing plan; a graphics package; a media relations campaign; a social media guide and management; and paid advertising. Bottom of Form

• York Technical College Creative Assets
Award of Excellence in Creative Design

To recruit new students and employees, York Technical College hired Flock and Rally to develop creative assets to support an integrated marketing campaign implemented by the College. The creative solution was a combination of illustration and photography to offer a design aesthetic distinctive from other college marketing efforts, but not so complex that their own staff could not replicate it in expanded mediums over time.

View a full list of Flock and Rally’s awards here:

Flock and Rally offers a range of services to clients across the South and beyond, from research, branding, strategy and planning to implementation services in marketing, public relations, social media and production management as well as traditional and digital advertising.

Flock and Rally serves a diverse set of clients in sectors, including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology. The company is headquartered in the historic Arsenal Hill neighborhood in downtown Columbia, S.C. and is federally certified as a DBE. Learn more at

About Flock and Rally: Integrated Communications & Marketing
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, higher education, government, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at