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Half a Sorrow Foundation Partners with Waypost Marketing to Launch New Website

CRBR Biz Wire //October 20, 2023//

Half a Sorrow Foundation Partners with Waypost Marketing to Launch New Website

CRBR Biz Wire //October 20, 2023//

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Dennis Gillan, Founder & Executive Director of the Half a Sorrow Foundation

GREENVILLE, SC – Half a Sorrow Foundation is excited to announce the launch of their new website, created in collaboration with Waypost Marketing, a strategy-driven digital marketing agency. The Half a Sorrow Foundation is a leading non-profit organization dedicated to promoting mental health awareness, suicide prevention, and postvention support. Through compassionate outreach, education, and advocacy, Half a Sorrow helps workplaces, schools, organizations, and communities foster life-saving connections to deal with suicide risk, cope with loss, and address the profound need for awareness and support around the heartbreaking epidemic of suicide.

The newly designed website, the product of a successful partnership with Waypost, offers an enhanced user experience, making it easier for individuals to access valuable suicide prevention resources, educational materials, and support related to mental health. Users are encouraged to join the movement and book a mental health talk with Founder of Half a Sorrow Foundation, Dennis Gillan. Dennis is working to reduce the stigma around mental health concerns by using his own tragic history with suicide to open up a dialogue around this sensitive subject with compassion, understanding, and heart.

Dennis Gillan, Founder of Half a Sorrow Foundation, expressed his appreciation for the successful partnership with Waypost by stating, “Our collaboration with Waypost has been a seamless transition, marked by great communication, and everything was completed on time, which doesn’t always happen with a marketing partner. Our goal was to launch ahead of Suicide Prevention Week and we were able to do so. This partnership has allowed us to enhance our online presence and, more importantly, our ability to reach those in need. Waypost really gets the mission. Together, we are making strides in promoting mental health awareness and suicide prevention with compassion and efficiency.”

Waypost Vice President Erin Durham had this to say about the partnership: “The work that Dennis Gillan and Half a Sorrow Foundation are doing is so important, so impactful. Dennis is such a genuine, compassionate person, and his willingness to turn his personal tragedy into a mission to save lives, alleviate hopelessness, and create authentic human connection is so brave. I find it really inspiring. Waypost is proud to be able to contribute to this mission through whatever means we can offer.”

Half a Sorrow Foundation encourages individuals, families, and communities to explore the new website at and join the Foundation’s mission to improve mental health by promoting real conversations.

About Half a Sorrow Foundation:

Half a Sorrow Foundation is a non-profit organization dedicated to raising awareness about mental health issues and providing support to individuals and families affected by suicide. Founded in 2020, the Foundation is committed to reducing the stigma surrounding mental health and suicide, offering resources and guidance, while fostering a community of understanding and support. To learn more, please visit

About Waypost Marketing:

Waypost is a digital marketing agency focused on creating executable plans designed to increase leads, conversions, and sales for clients. Waypost, a certified Google Partner and a HubSpot Gold Solutions Partner, has a demonstrated track record of success in strategy development, HubSpot marketing and sales services. To learn more, visit