New Columbia Metropolitan Airport logo takes off

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Columbia Metropolitan Airport is rebranding, rolling out a new website and a new logo.

The rebranding includes an updated logo design with new brand colors which will be used on all advertising and marketing campaigns, social media, and airport signage, according to a news release from the airport. The logo includes the words “fly with ease” under CAE lettering.

Kim Jamieson, CAE director of marketing and air service development, said months of research and staff meetings went into the new branding decisions.

Companies from throughout the country submitted 19 ideas in a response to a request for proposals, the airport said. Sparkloft Media of Portland, Ore.  was awarded the contract and worked with Period Three on the website design.

Airport officials, Sparkloft and Period Three studied social media to develop the new brand identity and hosted a consensus workshop with Midlands-area community leaders to gather opinions and insights on regional perception.

“We celebrated a number of accomplishments in 2019, and there are more on the horizon as we move forward into 2020,” Mike Gula, CAE executive director, said. “It was time to refresh our overall look and feel to reflect our mission to be a welcoming front door to our city. The brand refresh reflects our story and mindset in continuing to move forward as a key and vital economic development player in this region.”

Last year, a record 1.35 million passengers traveled through CAE, and the airport ranked among the top 20 small airports worldwide for on-time service in a study based on flight industry data.