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Popular Columbia store sold to new owners after 50 years

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A popular store on Forest Drive in Columbia has changed hands.

Sunbelt Business Brokers, a leading mergers and acquisitions adviser for privately held businesses, recently handled the sale of Four Morganelli’s Inc., dba Morganelli’s Party Store, a Columbia destination for beer, wine, and liquor for more than 50 years, to JJP Lions Wine and Spirits, Inc., according to a news release.

Morganelli’s Party Store is located at 3155 Forest Drive in Columbia.

John and Brenda Morganelli, who have operated the store since 1973, have built a loyal customer base over the years by offering high-quality products, excellent customer service, and a wide selection of brands.

"We are proud of the legacy we have built and are grateful for the support of our customers, employees, and suppliers," John Morganelli said in a recent release. "After careful consideration, we have decided that now is the right time to transition the business to new ownership."

Sherry Morganelli, their daughter and a 25-year veteran of the business, will remain onboard to facilitate a seamless transition.

John and Justine Idouchi are the new owners of Morganelli’s.

“We are deeply honored to continue the legacy of Morganelli’s and ensure its enduring presence as a beloved community fixture for years to come,” said Justine Idouchi, president of JJP.

David Yezbak, a business broker with over 20 years of experience in the industry, facilitated the transaction through Sunbelt Business Brokers.


Christina Lee Knauss is a contributing writer for SC Biz News.

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