Custom beer celebrates Colliers’ S.C. history

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The next time a big commercial real estate deal closes in South Carolina, participating parties can celebrate by cracking open a cold one.  

Colliers | South Carolina has partnered with North Charleston’s Holy City Brewing to create a custom Carolina Kolsch-style beer called The Dealmaker to celebrate its 115th year. Columbia artist Cait Maloney created the can art for the effervescent brew, which has peach-flavored notes in a nod to the peach-producing Upstate cities of Spartanburg and Greenville.  

“I can’t think of a more fun and unique way to celebrate than by creating our own exclusive beer,” John Folsom, president and CEO for Colliers | South Carolina, said in a news release. 

Colliers, which has offices in Columbia, Charleston, Greenville and Spartanburg, worked with Holy City to develop the beer during the past few months.

"The Dealmaker is a light Kolsch-style beer that was brewed with Carolina Gold rice and has hints of peach,” said Chris Brown, owner and production manager at Holy City Brewing. “Carolina Gold rice imparts a ton of great flavor, making a nice crisp, clean lager.”  

The can art features local landmarks including the Keenan Fountain, presented on Colliers’ 100-year anniversary to the Columbia Museum of Art. The artwork will also hang in Colliers’ four offices.  

"The local artist who designed the art featured on the can really embraced our vision," said Liz McCary, Colliers vice president of marketing for Colliers. "What we love most about the design is every time you look, you see something new.” 

Following a company-wide virtual celebration of The Dealmaker’s launch, each Colliers employee received commemorative beers. Colliers plans to use the beer for special events and client gifts throughout the year, and The Dealmaker will be available in Holy City’s taproom for a limited time.